IOTA Foundation website concepts.
UK & Germany
Strategy, UX research, concepts, messaging hierarchy, web design (IA, IxD, design, UX/UI design, prototyping, animation), TOV, content definition.
Creative Director, Technologist Advisors. Art Director, UX/UI Designers, Project Director, Project Manager, Copy Writer.
IOTA is a blockless distributed ledger which overcomes the limitations of blockchain technology… I know, right? That’s why we were asked to design a concept website for potential users and investors, to help them understand the proposition and differentiate IOTA from its competitors in the emerging blockchain and cryptocurrency world.
02.Finding the human story.
To tell the IOTA story, we had to hook interested but non-technical users. We wanted to give them a soft landing and not overwhelm them with detail. Then let them easily explore the topics that interest them. To achieve this we developed a relatively flat architecture that gives a high-level overview of the idea, technology and real-world challenges it solves, as well as the people behind it.
The design reflects the openness and optimism of the IOTA project. The spacious and lightweight feel help avoid the information overload that competitor sites often suffer from. The colour also helps differentiate it. We chose purple for its calm, positive connotations, and also its boldness.
A clean, purposeful line-graphic style and smooth animations reflect the elegance of IOTA technology. In line with the overall concept, any graphics, animations or photography should be part of the narrative and never just space fillers.
05.Real world use cases.
Next projectHitachi global website.