Full Stack Fest.

Client

Codegram

Location

Barcelona, Spain

Work

Project Strategy, UX Research, IA, IXD, UX, UI, Frontend Development

Team

Creative lead, Digital Art Director, UI Designer, UX Designers, Project Director, Project Manager, Frontend Dev.

The Full stack Festival is a international developers conference organizes by our client, Codegram Tecnologies. The client asked us to develop the festival website which objective was to priorice the access to the information.

01.Welcome to the future.

“Futurism is sometimes called a 'science' bent on anticipating what will come, retrofuturism is the remembering of that anticipation.“
Elizabeth Guffey and Kate C Lemay, “Retrofuturism and Steampunk,“

02.Problems of today, ideas from tomorrow.

The website UX approach revolves around a very specific user; front-end and back-end developers. The visual concept and the development of interactions has a twofold objective: on the one hand fostering the technological approach through the recreation of a retro-futuristic world inspired by pop culture icons like Blade Runner, Daft Punk, Tron, Atari, Mr. Robot; on the other hand, making browsing and interaction easier for the user through a simple and accessible structure and usability, providing a positive and satisfactory navigation experience.

03.Simple and fun interactions to reinforce the creative concept.

The interactions are focused on immersing the user in the retro – futuristic, technological world reflected across the website. Creative and simple interactions help us to reinforce the creative concept, enriching the user experience and facilitating the navigation.

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