A Fashion Omnichannel strategy
Conceptualization, digital strategy, UX research, product design, art direction, UX/UI design, IxD, copywriting
Fashion marketing consultant, creative director, art director, UX/UI designers, interaction designer, project director, project manager, copywriter
The client is a leading company in the retail business, besides being regarded as a reference in the fields of fashion and lifestyle in India. The corporate goal was to raise online presence and, despite the fact that the request was for the creation of an e-commerce, they made it clear that our proposal could include everything we thought could help achieve the goal.
01.Imagine a full shopping experience
We have the opportunity of building the digital experience of a consolidated firm. What priorities did we set? Creating a digital universe for the brand that fitted and kept consistency with its retail identity. Achieving consistency in user experience through all channels -the experience had to be seamless.
What are today’s consumers looking for? Without a doubt, today’s consumers want to decide when, where and what they are buying, and hope for the same experience regardless of the channel they are using. It was clear to us that we had to focus in developing an omnichannel experience. Starting from this premise, we realised it was a priority, in order to create aunique digital experience, to create a mobile app and digital in-store kiosks, in addition to an e-commerce. Later on, as a result of the first interviews with a target group of users, we were able to confirm that this was the right strategy.
03.Enriching the purchase process
04.Listening the users
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